Task 1
Storyboard for 90 sec. video
Author: Zuzana Lebedová, Michal Bednář, Radek Váňa
Task 2
Social media campaign / Facebook Ask an Expert
Author: Zuzana Lebedová, Tereza Čermáková, Radek Váňa
Reference 1
Video series for Linka bezpečí (The Safety Telephone Line)
Author: Martin Müller
Background:
Linka bezpečí (www.linkabezpeci.cz) was established in 1994. Its mission is to provide quality and easily accessible assistance to children, students and all those who act in their interest.
The Safety Line helps with solving difficult life situations and everyday worries and problems. It provides crisis intervention and counselling for clients from all over the Czech Republic via telephone, chat and email.
Assignment:
In 2017, Linka bezpečí was launching a brand new campaign to make better public awareness of the school bullying issue (www.zastavsikanu.cz). The videos were part of the campaign and were supposed to make the best possible impact on the public – both on the emotional as well as informative level.
We therefore came up with the idea of appointing an ambassador to each of the videos, which would make the topic more relevant and real-life. The videos have over 150 000 views on YouTube channel and were used also as a part of an educational programme provided to schools by Linka bezpečí.
Outputs:
storyboard, complete video production, postproduction, PR and social media campaign
Website:
Zastav šikanu
Reference 2
Hands on brests & Take care campaigns
Author: Zdeněk Krejčí
Background:
Dialog Jessenius was founded in 2009 to raise awareness among the general public about serious illnesses, risk behaviors, and desire to improve communication among health professionals, patients and family members, pupils, teachers, school leaders and their founders. The NGO is accredited by an educational institution granted by the Ministry of Education, Youth and Sports and is included in the credit system of the Czech Association of Nurses. The professional guarantor for health projects is the Faculty of Medicine of Charles University.
Assignment:
The main goal of the “Hands on Breast” campaign is to raise awareness of the importance of breast self-examination for the general public. We also want to help increase the number of women who use free screening. In the Czech Republic it is around 50%, and that is too little. During the campaign there will also be special seminars and trainings for the general public throughout the country.
Outputs:
graphics design, website, infographics, social media campaign and seminars
Website:
Ruce na prsa Hlídej se Facebook
